Apple is preparing a significant evolution for both its Apple TV hardware and its Apple TV+ streaming service. As 2025 unfolds, leaks and insider reports are painting a picture of an Apple TV 4K device that’s smarter, faster, and more integrated than ever—and a streaming service that’s finally finding its voice in a crowded market.
Apple TV 4K (2025): Major Hardware Upgrade Incoming
Apple is expected to release its next-generation Apple TV 4K later this year, with a launch likely timed for October or November 2025—consistent with Apple’s usual fall product cycle. While the 2022 model brought a thinner design and better price point, the 2025 version is expected to push much further in terms of performance, AI capability, and integration.
Here’s what to expect:
- A17 Pro or A18 Chipset: Apple is rumored to power the new Apple TV 4K with its latest A17 Pro or A18 chip, delivering massive performance gains. This will enhance everything from gaming (console-level graphics and smoother frame rates) to AI-powered experiences like real-time transcription or scene-aware recommendations.
- Apple Intelligence Integration: The new device will reportedly be one of the first set-top boxes to support “Apple Intelligence,” Apple’s new AI framework that includes personalized content discovery, smarter Siri commands, and adaptive user profiles based on behavior and preferences.
- Custom In-House Wireless Chip: Apple may finally ditch third-party Wi-Fi/Bluetooth modules in favor of its own chip. This could improve handoff between Apple devices, reduce latency for AirPlay, and even boost the reliability of game controller pairing or HomeKit accessories.
- Built-in Camera (Rumored): While not confirmed, Apple is exploring adding a camera to the device, which would enable native FaceTime calls on your TV and possibly gesture-based controls—tying into the company’s broader ambient computing vision.
- tvOS 19 Redesign: Expect a UI inspired by visionOS, with more floating glass-like panels, smart widgets, and a Control Center redesigned for Apple’s growing smart home ambitions. Deeper SharePlay and Continuity features are also on the roadmap.
With Google TV and Amazon Fire TV continuing to evolve, this next Apple TV isn’t just a streamer—it’s shaping up to be a hub for Apple’s ambient AI ecosystem.
Apple TV+ in 2025: Big Stars, Bigger Projects
Apple TV+ is coming into its own, increasingly focused on premium storytelling with A-list talent. June 2025 is shaping up to be one of its most ambitious release months yet.
Notable New Releases in June:
- Echo Valley (June 13)
A psychological thriller directed by Michael Pearce. Julianne Moore and Sydney Sweeney star as a mother-daughter duo navigating trauma, secrets, and danger on a remote Pennsylvania horse farm. - Stick (June 4)
A comedy led by Owen Wilson about a washed-up golfer turned youth coach. Early buzz suggests it’s a crowd-pleaser with heart and humor, targeting Ted Lasso fans. - Smoke (June 27)
A gritty crime series starring Taron Egerton and Jurnee Smollett as fire marshals investigating a string of deadly arsons in the Pacific Northwest. Think True Detective meets Backdraft. - The Buccaneers – Season 2 (June 18)
The period drama returns with its rebellious American girls navigating 1870s London society. Season 2 promises deeper romance, darker twists, and power plays among the aristocracy.
Major Upcoming Projects:
- The Morning Show – Season 4 (September 17)
Marion Cotillard joins Reese Witherspoon and Jennifer Aniston in a season tackling media responsibility, misinformation, and corporate manipulation. - Shrinking – Season 3
Currently filming, Season 3 explores deeper family themes as Jeff Daniels enters the story as Jimmy’s estranged father. Expect more bittersweet humor and emotional catharsis. - Ted Lasso – Season 4
Jason Sudeikis returns for what might be a spiritual reboot. The show shifts focus to the players of AFC Richmond, learning to carry forward Lasso’s legacy without him always at the center. - Severance Universe Expands
Ben Stiller confirmed that two spin-offs are in the early stages of development. While Season 2 of Severance remains highly anticipated, Apple sees franchise potential in the world of Lumon Industries.
Why It Matters
Apple is no longer just selling hardware—it’s selling an ecosystem of entertainment, intelligence, and connectivity. The next Apple TV will serve as a bridge between traditional streaming and the company’s broader AI-first strategy. Meanwhile, Apple TV+ is doubling down on prestige content with stars and storytellers that can compete with HBO and Netflix.
As 2025 progresses, Apple’s entertainment strategy is becoming clear: seamless integration, smarter software, and stories that keep you coming back.
Best Shows to Watch on Apple TV
Apple TV+ has grown into a streaming service with a diverse range of high-quality shows since its launch. The platform offers everything from comedies and dramas to thrillers and sci-fi series that have captured viewers’ attention worldwide. Many of these productions feature A-list talent both in front of and behind the camera.
The best Apple TV+ shows include critically acclaimed series like Severance, Ted Lasso, and Mythic Quest, giving you excellent options regardless of your preferred genre. As you explore the service, you’ll find both established multi-season hits and exciting new releases that are worth your time. Apple continues to invest in original programming that pushes creative boundaries while delivering compelling storytelling.
1: Severance
Severance is an exceptional thriller on Apple TV+ that has captured viewers’ attention with its unique premise and stellar execution. The show, winner of two Emmy® awards, stars Adam Scott, Britt Lower, and Patricia Arquette.
The plot revolves around employees who undergo a procedure called “severance” that separates their work memories from their personal memories. This creates an intriguing scenario where your “work self” has no knowledge of your “home self” and vice versa.
The show’s brilliant casting, cinematography, and direction work together to create a compelling viewing experience. Many critics consider it the best TV show in years, praising its originality and execution.
You’ll find yourself drawn into the mysterious world of Lumon Industries as the characters navigate their divided existences. The show masterfully blends elements of psychological thriller, science fiction, and corporate satire.
If you enjoy thought-provoking television that challenges conventional storytelling, Severance should be at the top of your watchlist. The show’s first season builds to an explosive finale that will leave you eagerly awaiting more.
After finishing Severance, you might want to explore other popular Apple TV+ shows like Slow Horses, Shrinking, or Presumed Innocent – all highly rated options on the platform.
2: Ted Lasso
Ted Lasso stands out as one of the most beloved shows on Apple TV+. This heartwarming comedy follows an American football coach who moves to England to manage a struggling soccer team.
The show has received critical acclaim, winning 11 Emmy Awards during its run. Jason Sudeikis delivers a standout performance as the optimistic title character, alongside Hannah Waddingham and Juno Temple in equally impressive roles.
What makes Ted Lasso special is its perfect blend of humor and heart. You’ll find yourself laughing one minute and feeling deeply moved the next.
All three seasons are currently available for streaming, giving you plenty of content to enjoy. The series consistently ranks among Apple TV+’s most popular shows, maintaining its position as a fan favorite.
If you enjoy stories about underdogs, personal growth, and the power of kindness, this show will resonate with you. The characters develop meaningfully throughout the series, creating emotional investment in their journeys.
The writing shines with witty dialogue and thoughtful storylines that avoid typical sports drama clichés. You’ll appreciate how the show tackles serious topics like mental health while maintaining its uplifting tone.
Ted Lasso proves that positivity and genuine human connection make for compelling television. When you need a show that leaves you feeling better about humanity, this is your perfect match.
3: Silo
Silo is a compelling sci-fi series that follows the last people on Earth living in a massive underground bunker. This Apple Original series stars Rebecca Ferguson, Tim Robbins, and Common.
The story centers on a group of citizens who’ve created an entire civilization beneath the surface. They believe the world outside is toxic and uninhabitable, but questions about this reality start to emerge.
You’ll find yourself captivated by the mystery that unfolds as characters begin to question the rules and history of their underground home. The tension builds as some residents seek forbidden truths.
Many viewers consider Silo one of the best dystopian series in recent years. Its popularity has placed it among Apple TV+’s top shows, joining acclaimed titles like Severance and Ted Lasso.
The production values are impressive, with detailed set designs bringing the massive underground world to life. Character development is thoughtful, allowing you to connect with the inhabitants of this restrictive society.
If you enjoy thought-provoking science fiction with mystery elements, Silo should be your next watch. The series explores themes of control, truth, and survival in ways that will keep you thinking long after each episode ends.
4: Foundation
Foundation is a science fiction series based on Isaac Asimov’s classic novels. The show follows a group of exiles on a journey to save humanity and rebuild civilization after the collapse of a galactic empire.
This Apple TV+ adaptation takes creative liberties with the source material. You’ll find it’s a loose interpretation of Asimov’s work, which many considered nearly impossible to film.
The series features stunning visuals and ambitious storytelling. The production value rivals many big-budget films, with impressive special effects and detailed world-building that brings the galactic setting to life.
If you enjoy complex sci-fi with political intrigue, Foundation delivers. The show tackles big themes like the fall of empires, mathematical prediction of future events, and humanity’s struggle for survival.
While some fans of the books note significant changes from the original stories, many viewers find the TV adaptation compelling in its own right. The series stands as one of Apple’s most epic sci-fi offerings.
You might find the pacing challenging at times, as the show covers vast timeframes and multiple storylines. However, the ambitious scope is part of what makes Foundation unique among current television.
For lovers of thoughtful science fiction with grand scale, Foundation is worth adding to your watchlist.
5: The Morning Show
The Morning Show is a candid drama starring Jennifer Aniston, Reese Witherspoon, and Billy Crudup that gives you an inside look at morning television. The series has won Emmy awards and continues to be one of Apple TV+’s flagship programs.
When you watch this show, you’ll get a behind-the-scenes peek at the chaos and complexity of producing a daily news program. The show tackles relevant topics like workplace harassment, cancel culture, and the cutthroat nature of television journalism.
You’ll appreciate the high-budget production and star-studded cast that brings these complex characters to life. While fans note there are some flaws, the compelling storylines and concepts make it worth your time.
The show provides an inside look at the lives of people who help America wake up each morning. You’ll witness the unique challenges faced by news teams as they balance personal lives with professional responsibilities.
If you enjoy workplace dramas with strong performances and relevant social commentary, The Morning Show should be on your watchlist. The tension between characters creates a compelling dynamic that keeps you invested throughout each season.
6: For All Mankind
For All Mankind is a captivating drama that takes you on an alternate history journey of the space race. The show imagines what would have happened if the Soviet Union had beaten the United States to the Moon in 1969, and the competition never ended.
Joel Kinnaman leads the cast alongside Toby Kebbell and Krys Marshall in this thought-provoking series. The storytelling keeps you invested as it explores how history might have unfolded differently.
You’ll find yourself drawn into a world where the space race continues for decades with increasingly ambitious missions. The show asks big questions about humanity’s relationship with space exploration and technological advancement.
The series was one of Apple TV+’s original launch titles and has built a dedicated following. Now with multiple seasons, it has established itself as one of the platform’s standout offerings.
If you enjoy science fiction with a historical twist, this show deserves your attention. It blends realistic space drama with compelling character development.
The series ranks among the best sci-fi shows available on Apple TV+. Many viewers consider it one of the finest productions on the service.
You might appreciate how the show maintains scientific plausibility while crafting its alternative timeline. The attention to detail in recreating space technology is impressive.
7: Mythic Quest
Mythic Quest takes you behind the scenes of the video game industry with a workplace comedy that’s both hilarious and surprisingly heartfelt. The show follows the team behind the biggest multiplayer video game of all time.
If you’re looking for quality entertainment, this series deserves your attention. Despite being one of the best shows on Apple TV+, it remains somewhat under the radar compared to other offerings on the platform.
The show boasts an excellent cast that brings the eccentric characters to life. You’ll meet creative directors, programmers, testers, and executives – each with their own quirks and ambitions within the gaming studio.
What makes Mythic Quest special is how it balances workplace humor with genuine character development. You don’t need to be a gamer to appreciate the show’s exploration of creativity, ego, and collaboration.
The title might make you think it’s a fantasy series, but it’s actually about the wild world of video game development. This misconception might explain why some viewers haven’t discovered it yet.
You’ll find the show strikes a perfect balance between comedy and thoughtful moments. Special standalone episodes particularly showcase the writing team’s talent for storytelling beyond standard sitcom fare.
As you explore Apple TV+’s offerings, Mythic Quest stands out as a smart, funny series that gets better with each episode.
8: Shrinking
Shrinking is one of the best shows you’ll find on Apple TV+. It follows Jimmy, a therapist struggling to deal with his wife’s death while trying to be a good dad, friend, and mental health professional.
In his grief, Jimmy decides to try a completely new approach with his patients. He starts giving them direct, honest advice instead of the usual therapeutic methods. This bold strategy changes both his life and theirs in unexpected ways.
The show stars Jason Segel as Jimmy, and his performance is both heartfelt and genuine. Critics consider it one of the best shows of 2023, and it continues to attract viewers who appreciate its blend of humor and emotion.
What makes Shrinking special is how it balances serious topics with light moments. You’ll find yourself laughing one minute and feeling deeply moved the next.
The series offers an interesting fictional look at therapeutic practices while telling a compelling story about healing and connection. The characters feel real and relatable, making their journeys all the more impactful.
If you’re looking for a show with heart, humor, and substance, Shrinking should be high on your watchlist. It stands out as one of the best offerings on Apple TV+ right now.
9: Dope Thief
“Dope Thief” is one of the most gripping crime dramas you’ll find on Apple TV+. This show follows two lifelong friends in Philadelphia who pose as DEA agents to rob small-time drug dealers, essentially taking their cut from the chaos.
The series stars Brian Tyree Henry and Wagner Moura as the stick-up artists who quickly find themselves in over their heads. Henry’s performance is particularly noteworthy, as he owns every scene he appears in with charisma and complexity.
Executive produced by Ridley Scott, this high-grade crime drama has quickly become one of the top 10 shows of the year for many critics. The writing is sharp, the tension is palpable, and the character development will keep you invested throughout.
You can enjoy “Dope Thief” with Apple TV+’s subscription, which offers 7 days free before charging $9.99 per month. The investment is worth it for this show alone, especially if you enjoy crime thrillers with authentic characters and unexpected twists.
If you’re a fan of shows like Mindhunter or other crime-focused series, “Dope Thief” should definitely be your next binge. Its gritty realism and compelling performances make it a standout addition to Apple’s growing library of quality original content.
10: Surface
Surface is a captivating psychological thriller on Apple TV+ that follows Sophie, a woman who suffers from memory loss after a suicide attempt. The show is currently ranked as one of the most popular shows on Apple TV.
When you start watching Surface, you’ll immediately be drawn into Sophie’s journey as she tries to piece together her former life. The series features stunning cinematography and a haunting musical score that perfectly complements the mysterious storyline.
Gugu Mbatha-Raw delivers a powerful performance as Sophie, bringing depth and nuance to a character struggling with her identity. The supporting cast also shines, creating a web of relationships that may not be what they initially seem.
What makes Surface stand out is how it plays with perception and truth. As Sophie questions the narratives others tell her about her life, you’ll find yourself constantly guessing which version of reality to believe.
The show expertly balances intimate character study with larger thriller elements. Each episode reveals new layers to the mystery while keeping you invested in Sophie’s emotional journey.
If you enjoy slow-burn mysteries with psychological depth, Surface should be your next watch. The show’s elegant visual style and thought-provoking themes about memory and identity make it a standout addition to Apple TV’s growing library of original content.
The Evolution of Apple TV’s Streaming Platform
Apple TV+ has transformed from a modest streaming service to a powerhouse of original content since its debut. The platform has steadily built its reputation through strategic content development and seamless integration with Apple’s ecosystem.
Initial Launch and Early Offerings
Apple TV+ launched in November 2019 with a small but carefully curated selection of original shows. Unlike competitors, Apple took a quality-over-quantity approach, focusing exclusively on original content rather than licensing existing shows and movies.
The service debuted with flagship series like “The Morning Show,” “See,” “For All Mankind,” and “Dickinson.” These initial offerings featured high-profile talent including Jennifer Aniston, Jason Momoa, and Reese Witherspoon.
Apple’s entry pricing strategy was aggressive, offering a free year of service with new Apple device purchases. This helped build an initial subscriber base despite the limited content library.
Early adoption faced challenges due to the relatively small catalog compared to established streamers like Netflix and Hulu. However, the platform’s commitment to high production values set the stage for future growth.
Expansion into Original Content
Over time, Apple TV+ significantly expanded its content library with critically acclaimed shows across diverse genres. Hits like Severance, Mythic Quest, and Dope Thief have become cornerstone offerings for the service.
The platform has increasingly focused on prestige television, earning critical acclaim and major awards. Shows like “Ted Lasso” broke through with mainstream audiences while garnering multiple Emmy wins.
Science fiction has become a particular strength, with For All Mankind ranking among the platform’s top series. The alternative history space drama exemplifies Apple’s willingness to invest in ambitious, high-concept storytelling.
By 2025, the service has built a robust library of over 40 quality shows spanning comedy, drama, thriller, and documentary genres. Recent additions like “Bad Monkey” and “Silo” have further strengthened the lineup.
Integration with Other Apple Services
Apple TV+ is deeply woven into the broader Apple ecosystem, creating a seamless experience for users of multiple Apple products. The service comes bundled with Apple One subscription packages, increasing its value proposition.
You can easily access content across all your devices—from iPhones to Macs to Apple TV hardware—with your viewing progress synchronized automatically. This cross-device integration enhances the viewing experience and increases engagement.
Family Sharing allows up to six family members to share one subscription, making it cost-effective for households with multiple Apple users. This feature has helped drive adoption among family-oriented consumers.
The platform’s integration with Apple TV channels lets you customize your streaming experience by adding other services like HBO or Showtime within the same app. This creates a convenient content hub that simplifies the increasingly fragmented streaming landscape.
Notable Genres and Themes on Apple TV+
Apple TV+ offers a diverse array of high-quality content across multiple genres. The streaming service has built its reputation on premium productions with strong creative visions and distinct thematic elements.
Dramatic Series
Apple TV+ excels in dramatic storytelling with several standout series. Severance combines workplace drama with sci-fi elements, exploring the concept of work-life separation through a disturbing yet fascinating lens. The show’s unique premise and visual style make it a must-watch.
For All Mankind presents an alternative history where the space race never ended. Its attention to detail and character development across multiple seasons has earned critical acclaim.
You’ll find compelling espionage content in Slow Horses, which follows disgraced MI5 agents. Its dry humor and Gary Oldman’s performance make it uniquely entertaining.
Silo offers dystopian world-building with its story of underground survivors, while Pachinko delivers a multi-generational historical drama spanning decades.
Comedic Offerings
Apple TV+ balances its serious fare with quality comedies. Ted Lasso remains their flagship comedy, following an American football coach managing a British soccer team. Its wholesome approach and character-driven humor garnered multiple Emmy wins.
Mythic Quest takes you inside a video game development studio with sharp workplace comedy and surprising emotional depth. The show blends gaming culture with universal workplace dynamics.
You might enjoy Shrinking starring Jason Segel and Harrison Ford as therapists navigating professional and personal challenges. The show balances humor with heartfelt moments.
Bad Sisters offers dark comedy with its tale of sisters who may have murdered an abusive brother-in-law. The show mixes mystery, humor, and family dynamics effectively.
Documentary Highlights
Apple TV+ has invested heavily in thought-provoking documentaries across various subjects. Their nature documentaries like “Earth at Night in Color” use cutting-edge technology to capture wildlife in unprecedented ways.
You’ll find powerful cultural examinations in “The Me You Can’t See,” focusing on mental health with Prince Harry and Oprah Winfrey guiding honest conversations about psychological wellness.
Music documentaries feature prominently, with titles exploring artists like Billie Eilish in “Billie Eilish: The World’s a Little Blurry” and Bruce Springsteen in “Letter to You.”
Sports fans will appreciate “They Call Me Magic” about basketball legend Magic Johnson, and “Super League: The War for Football” which explores the controversial European soccer league proposal.
These documentaries demonstrate Apple’s commitment to premium non-fiction storytelling with high production values and exclusive access to compelling subjects.
Frequently Asked Questions
Apple TV+ has become home to many critically acclaimed and popular shows spanning various genres. Let’s address common questions viewers have about what to watch on this growing streaming platform.
What are the critically acclaimed original series currently available on Apple TV+?
Severance stands as one of the most critically acclaimed shows on Apple TV+. This mind-bending workplace thriller explores the concept of work-life separation through a surgical procedure.
The Morning Show has received praise for its unflinching look at the cutthroat world of morning television. With stars like Jennifer Aniston and Reese Witherspoon, this drama tackles relevant workplace issues.
Foundation has been lauded for its ambitious adaptation of Isaac Asimov’s complex sci-fi series. Critics appreciate its stunning visuals and attempt to bring the challenging material to screen.
Which television series on Apple TV+ have received the highest ratings from viewers?
Ted Lasso consistently ranks among the highest-rated shows by viewers. This heartwarming comedy about an American football coach leading an English soccer team has won audiences over with its positivity.
Silo has earned high ratings for its dystopian mystery set in an underground community. Viewers praise its world-building and the slow-burn mystery at its core.
Slow Horses has gathered significant viewer appreciation for its realistic portrayal of flawed intelligence agents. The series starring Gary Oldman has been called refreshingly different from typical spy thrillers.
Could you list the award-winning shows that are exclusive to Apple TV+?
Ted Lasso has won multiple Emmy Awards, including Outstanding Comedy Series. Jason Sudeikis, Brett Goldstein, and Hannah Waddingham have all received acting awards for their performances.
The Morning Show earned several Emmy nominations and a win for Billy Crudup as Best Supporting Actor. The series has also received Golden Globe nominations for its leading actresses.
Severance has collected various awards for its innovative storytelling and direction. Adam Scott’s performance and Ben Stiller’s direction have received particular recognition.
What are the most popular recently released series on Apple TV+ that viewers should not miss?
Dope Thief is one of the newest hits on the platform as of March 2025. This crime drama has quickly gained popularity for its engaging storyline and character development.
The Gorge has become a recent must-watch for science fiction fans. The series combines action and speculative fiction in a unique setting.
Mythic Quest continues to attract viewers with its comedic take on the video game industry. The latest season has been particularly well-received by both gamers and general audiences.
Which shows available on Apple TV+ are considered all-time favorites by the audience?
Severance has cemented itself as an all-time favorite with its unique premise and exceptional execution. The workplace thriller offers a perfect blend of mystery and social commentary.
Ted Lasso remains one of the most beloved shows on any platform. Its optimistic tone and character development have created a lasting impact on viewers.
For All Mankind has developed a dedicated fanbase through its alternative history of the space race. Many consider it one of the most underrated yet consistently excellent shows available.
What are the highly recommended must-watch shows currently streaming on Apple TV+ for a new subscriber?
If you’re new to Apple TV+, start with Severance for its mind-bending storytelling. The series perfectly showcases the platform’s willingness to take creative risks.
Silo offers an immersive dystopian world that will keep you guessing. Its mystery elements make it highly bingeable for new subscribers.
Bad Sisters provides a perfect blend of dark comedy and thriller elements. This show about sisters who may have killed their brother-in-law demonstrates the range of content available on the platform.
Pachinko is essential viewing for those who appreciate historical drama. This mul
